General Sales Manager – Lethbridge/ Medicine Hat

Vista Radio
May 3, 2023
Prince George, Canada
Job Type


We are proud to operate some iconic Alberta media brands along with some exciting new offerings.    They include….


94.1 CJOC:    A name that’s been around for decades and is the most listened to station across Southern Alberta.


My Lethbridge Now.Com:   The areas number one stop for news, information, community events and entertainment.


98.1 2dayfm:  Lethbridge’s fastest growing radio station with a high energy mix of music from the 90’s and now.


93.7 Praise FM:   A heritage Southeast Alberta Christian music station, deeply connected top the community.


Position Description:

  • Oversee the sales management, including relationship building, people management and business functions.
  • Meet and exceed the station’s local retail radio and digital sales budgets
  • Building strong relationships with existing and new clients
  • The ideal candidate is someone with strong analytical, systems and communication skills. They should be able to provide value-added insights that contribute to optimal decision making in support of the Company's goals and objectives.
  • Executes flawlessly all established best practices and hold others accountable to those standards
  • Assists in creating and maintaining the highest levels of personal and team productivity with enthusiasm and commitment to outstanding customer service
  • Support, promote and implement all corporate policies, initiatives and Standard Operating Procedures and ensures the employees comply and use them effectively
  • Recruit, train, develop, motivate and coach employees
  • Conduct performance appraisals on Account Executives, and provide regular feedback, including administering corrective actions
  • Become involved in the community by joining several community organizations
  • 100% aligned with the Vista Values of Integrity, Teamwork, Client & Community Commitment, Innovative Thinking and of Passion


Position Requirements:

  • Experience in Sales Management
  • Passionate desire to live and work in Southern Alberta
  • Successful candidate must be a team builder, have a strong work ethic and lead by example
  • Be able to develop business relationships within the community and be a civic leader
  • Proven business acumen including sales background, demonstrating growth strategies while leading self and a team
  • A valid driver's license
  • Flexible schedule including nights, weekends and holidays


Application Instructions:  

To apply for this exciting opportunity please submit your resume to

As an equal opportunity employer, we encourage applications from all qualified individuals.

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